This was the very first thing I worked on for DraftKings. It begin by just adding a loose concept around a heavy product demo. I knew I had a long road ahead of me to get to where I wanted this brand to be.

I immediately tried to at least make these start looking better. You can elevate a Brand immediately by speaking through design and how you want to be seen in the world. This was a positive step.

This was where we started to take off with an injection of talent to deliver our messages. We began matching athletes to our brand that fit who we wanted to be.

Paul Pierce took on the NBA for us and let us start to inject sports insight into promo led work.

Strengthen and stabilize your core with this dynamic flow that blends mindful movement and breath. Ideal for building inner strength, balance, and body awareness without high intensity.

The company continued to grow with more verticals like DraftKings Casino and we began moving Kevin across verticals to help associate our casino with our brand face, Kevin Hart